Rush hot search no. 1!7,000 fake stores across the country?!Internet celebrity milk tea shop responds to…

2022-06-24 0 By

On February 16, CCTV financial report “Internet celebrity milk tea flower 100 million beat 7,000 fake stores”, attracted many attention, once hit the top of the hot search.On Feb. 17, the milk tea brand mentioned in the report, “Antler Lane,” issued a statement on its official Weibo account, apologizing for “the lack of detailed rules for trademark registration that allowed fake shops to take advantage of legal loopholes.”Zhao likes drinking milk tea and dreams of opening her own milk tea shop.One day in September 2018, she clicked on a pop-up for a brand franchise and left her contact information, which was immediately contacted by a customer service agent.Zhao then paid a franchise fee of more than 300,000 yuan and invested more than 600,000 yuan to open a milk tea shop.But the taste of milk tea has been questioned by many customers.A milk tea franchise shop owner Zhao Yu: a lot of fans came to drink in the shop, will ask how the taste is different?A lot of fans stopped coming.At that time, the monthly rent was 28,000 yuan, and the monthly water and electricity cost was about 4,000 yuan. Until December 2019, the loss was about 1.3 or 400,000 yuan.More than a year after opening the shop, Zhao yu suddenly received a phone call.Zhao Yu, the owner of a milk tea franchise: I received this phone call at the end of December 2019. He said that you opened a fake shop. I was so confused at that time, how could it be a fake shop?There are a lot of cheated franchisees, there were more than 7000 like me cheated.Later, the formal brand called me to the company, first of all, there is a trademark registration certificate, I tasted the product after I am sure it is true.Later, Zhao changed equipment and raw materials, and the store turned a profit.The person in charge of the tea brand told the reporter that after opening its first store in early 2017, the brand began to apply for registration of the restaurant service trademark in September of that year.During this period, shanzhai stores opened at a much faster rate than genuine ones.Zhao Yuechao, CEO of a milk tea brand, said: At the height of exaggeration, we only had 114 direct stores nationwide, and there were more than 7,000 fake stores.When the trademark is acquired, a crackdown on counterfeiting and the removal of signboards is carried out.The economic cost is about 100 million.It is understood that there are 45 categories of trademarks, which need to be classified for registration and protection.The tea brand said it initially registered only class 43 for catering services, ignoring class 30 for convenience foods and class 32 for beer and beverages.After more than 7,000 shanzhai stores were cleaned up, a large number of shanzhai milk tea brews appeared on the market.Jin Wenbo, manager of the legal department of a milk tea brand: These brewing products are generally in supermarkets, and the process of safeguarding rights is similar to that of stores.The time cycle of litigation is basically between half a year and a year.Industry experts say that trademark registration and protection are directly related to the healthy development of chain brands.And a large number of fake copycat version of the brand to join, also need to carefully identify.◆ Source: CCTV finance wechat part of the material from the network, if there is infringement, please contact us, thank you for this issue editor: Binbin Duty director: Liang Shuang review: Zhang Yanmei