Improve the brand image, leading the future travel, BYD brand identity refreshed

In its 27-year development history, BYD has always been diligent and has always taken “people-oriented” as the key to its development.On February 17, 2022, BYD Group announced that it will renew its brand and update its BYD car logo.The move expresses BYD’s new vision to improve its brand image and lead the future of mobility.Uphold the “with technological innovation, to meet people’s yearning for a better life” brand mission, BYD Group the logo of the new, on the basis of retaining extremely passionate red and ring encircling, through the round frame lines, font details are adjusted, the original font sharp Angle is changed to a more mathematical aesthetic rounded corner;At the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting byd’s “people-oriented” concept, and the determination to use technology to solve social problems and create a better life for mankind.After 27 years of development, byd on the road of sustainable development of continuous innovation, formed the electronic, automotive, rail transportation, new energy ecological closed-loop all four industrial chain, and leading science and technology from China to overseas more than 400 cities of more than 70 countries and regions, continue to provide the world’s leading green, sustainable solutions.The circle in the logo represents BYD’s global vision and sustainable development concept.In the future, BYD will continue to uphold the brand proposition of “Achieving dreams” and build a more harmonious relationship between people, people and society, and people and nature around the world.The new logo of BYD Group will be used in its electronics, new energy, rail transit and automobile industries, while each brand in the passenger car sector of the automobile industry will use its own brand logo.Among them, “BYD Auto” brand has also optimized the logo from the visual point of view, starting from the specific scene needs of business and consumer perception interaction, in line with the current graphic design trend, more three-dimensional sense and design aesthetics, more recognizable.The upgraded logo continues to implement the concept of “linking, building and moving forward”.As a leader of new energy vehicles, from the past extraordinary years to today’s graphic device, BYD is the most impressive, is its “technological innovation, to meet people’s yearning for a better life” brand mission.A short sentence, the implementation of the great need for courage and persistence.As the top seller of new energy passenger vehicles in the domestic market last year, BYD auto is willing to write its own new chapter with the new logo in 2022.